2. Kia Got Cool
Kia has been reworking its lineup, ditching the decidedly uncool Borrego and Rondo in favor of more youth-oriented offerings like the Forte and Soul. With notice-me commercials filled with the likes of rappin' hamsters and golfer Michelle Wie and optional features like glowing, pulsating speakers, Kia's doing a good job of appealing to first-time buyers with more than just a low MSRP.
Kia named in Cars.com’s “Top 10 Automotive Surprises of 2010″
via Cars.com